Currently, the Bangladeshi cement industry is worth an astonishing $1.2 billion which is growing at a rate
that is around 1.5 to 2 times the growth rate of GDP. This growth is fueled by high spending on infrastructure projects and the
growing demand for housing units. Despite the growth, the per capita cement consumption is still significantly lower than that of
other developed countries showing a great prospect for growth.
Although the industry has more than 30 active players including both local and multinational companies, it is mainly dominated by
a few. Local companies who have adopted good marketing strategies, country wide distribution channels and the leading multinational
companies with financial power and technological acumen, backed by global reputation, are the best performers in this industry. The
supply side of the market is dominated by independent home builders, Real Estate Companies and Government’s Infrastructure
Development Projects. The capital, Dhaka, consists of almost half of the total industry consumption.
Premier Cement has been operating business with a good market share in terms of actual production as well as production capacity.
Actual production of the cement industry stood at 13.76 million MT during the year 2010 and that of Premier Cement was 0.603 million
MT during the financial year July’10 to June’11. On the other hand, production capacity of the cement industry stood at 21.043
million MT whereas production capacity of Premier Cement was 1.20 million MT. Now the company has been running with an annual production
capacity of 2.4 million tons from November 2012.